Describing The Assessment Process For Hospital Ward Patient Nursing Essay

Describing The Assessment Process For Hospital Ward Patient Nursing Essay The purpose of this assignment is to describe how a nurse assesses a patient admitted to a hospital ward. It will discuss the history of the patient, any pre-existing medical conditions and the reason they were admitted to the ward. It will also describe the hospital setting, the nursing model used, the risk assessment tools and the information collected from the assessment including the needs identified and what can be and will be done. For the purpose of this assignment the patient, healthcare professionals and the trust must remain anonymous, and will be referred to by pseudonyms. This is in accordance with the Nursing and Midwifery Council (NMC) code, where it clearly states you must respect peoples right to confidentiality (NMC Code, 2008). The patient receiving assessment and care will be referred to as Mrs Ethel Morris. Mrs Ethel Morris was admitted to an orthopaedic trauma ward within the North West. Orthopaedics is the correcting of deformities to the skeletal joints and bones, which have been caused by damage or disease (McFerran, 2008). The ward consisted of many staff, including, nurses, health care assistants, a house officer, medical consultants and physiotherapists. It had three bays, 2 being female, with 8 beds in each and one ten bedded male bay. Also, there were 4 side rooms for patients that needed to be isolated. This was an acute setting with various Orthopaedic conditions, including fractures of all types. The ward admits patients twenty-four hours a day from Accident and Emergency (AE) and transfers from other hospitals. Many of the patients admitted have pre-existing medical conditions, which have to be taken into account alongside their fractures. Ethel was an 82-year-old lady who had fallen whilst she was out shopping with her daughter. She usually walked with a walking stick to aid her balance, but with a previous history of dementia she had forgotten it. Dementia is a progressive deterioration of the brain, caused by structural and chemical changes within the brain. Symptoms include, memory loss, disorientation and changes in personality (Ouldred, 2007). Ethels friend had called an ambulance immediately after the fall, and she was admitted to the ward through accident and emergency. Ethels fall had resulted in a fracture to the neck of femur in her left leg. Marieb (1998) states that the femur is the strongest and largest bone in the body. It consists of a ball, which is known as the head of the femur, which is carried on the neck of femur to the long bone. The neck is the weakest part of the femur. Elderly people are more at risk of falls as their muscles become weaker they become less flexible. This then interferes with their movement and balance, they become more inactive and this increases the risk of falls. (Skelton et al, 1999) Ethel also has osteoporosis, which may have contributed to her fracture. Liscum (1992) states this is the formation of the bone having decreased. Elderly women suffering from osteoporosis, who subsequently sustain a fractured neck of femur, face a fifty percent chance of not walking again. Ethel appeared confused when she arrived on the ward, not knowing how she had come to be in hospital, apart from being aware of the pain and discomfort she was suffering with her hip. The nursing staff reminded Ethel what had happened and checked her drug kardex immediately for pain relief. The doctor who had seen Ethel in AE had written her up for 5ml of oromorph every three hours to control the pain. As oromorph is a controlled drug the nurse checked the dosage with another registered nurse and give it to Ethel orally. Once Ethel was comfortable, the nurse in charge of the bay began the nursing assessment. An assessment is the collection of information from an individual, to establish their needs and develop a clear prospective of their situation. The nursing process relies upon complete and thorough assessments to be a success. A key nursing skill is observing a patient, using all five senses, from listening to gain information, to touching them, assessing their temperature and the condition of their skin (Brooker and Waugh, 2007) Holland et al (2008) also states that an assessment identifies the priority amongst the problems. Data can be collected in a number of different ways, from observing a patient, communicating with them and through their clinical notes. Collection of information can also be made through a secondary source (a relative), if, for example, the primary source (the patient) was unconscious. A named nurse approach was used on the ward; this provides individualised care for the patient from admission to the point of discharge. Named nursing has been developed from primary nursing and is very closely connected to team nursing. (Dawe, 2008) The ward follows a philosophy of care to meet individual needs. Providing patient centred care, meeting individual needs whilst respecting their privacy, dignity, religious and cultural beliefs. They strive to provide high quality care and aim to maximise the potential of individuals to adapt and cope with their conditions. The wards philosophy reflects the National Service Frameworks (NSFs) quality of care. NSFs are in place to improve care in twelve specific areas, including blood pressure, diabetes and mental health. The standards have been implemented nationally and they have all been set certain time scales. (Department of Health (DOH), 2008) The ward uses most of the NSFs depending on which patient they are dealing with. In Ethels case the main ones being blood pressure and older people, which has eight different standards of its own. The nurse firstly recorded Ethels clinical observations, and her saturations appeared to be very low at only 89%. Oxygen saturations are monitored through an electronic device called a pulse oximeter. This reads the oxygen levels of haemoglobin in the arteries and is updated with each pulse (Jevon, 2000). The nurse immediately put her on four litres of oxygen through a nose cannula. A Nose cannula is two small plastic tubes that are inserted into each nostril to administer oxygen. This allows room air to be breathed in at the same time and is secured by tubing over the ears, which fits onto the oxygen cylinder (Brooker and Waugh, 2007). The nurse carried out Ethels assessment by her bedside with the curtains drawn to respect her privacy. As Ethel had dementia her daughter was present for the assessment, to confirm details and help with the process. Barrett et al (2009) states that nurses who carry out disorganized, incomplete assessments, may fail to notice a major concern, or recognize an underlying problem. Nursing models are used in the assessment process in most care settings. They are in place to establish the information that is required, ways it can be gathered for the best results, and the detail that is likely to be more helpful. (Aggleton and Chalmers, 2000) Roper et al (2000) says that models are used to help organize thinking by creating theory. They are global views that have been summarised into systems. There are many different Nursing Models used in clinical settings from Orems self care model to Hendersons model of nursing. Nursing models are used to provide a distinctive framework, to highlight what the patients needs are (Fawcett, 1989). The nursing model used on this ward was Roper Logan and Tierney, Activities of living model. Roper et al (1996) activities of living consists of twelve activities that ensure survival, these are, maintaining a safe environment, communicating, breathing, eating and drinking, eliminating, personal cleansing and dressing, controlling of body temperature, mobilising, working and playing, expressing sexuality, sleeping and dying. These activities are all as important as each other and one cannot be done without another. The impact of illness will affect more than one of these activities. Roper et al (2000) activities of living was first written in 1980 for nursing practice to be introduced to students. At this time there were five concepts in the model that included activities of living, lifespan and individuality in living. The model became the United Kingdoms most popular model and was also widely used throughout Europe. The nurse used a number of risk assessment tools when assessing Ethel. These were, the malnutrition universal screening tool (MUST), waterlow score, falls risk assessment score for the elderly (FRASE) and the Abbey pain scale. The MUST tool is a nutritional screening tool that recognises over nutrition (obesity) and under nutrition (BAPEN, 2008). The MUST tool was developed so nutritional care would improve in all care settings, by the malnutrition advisory group (MAG) of BAPEN. This tool can be applied to all adult patients, even those who are bed bound (BAPEN, 2008). As a result of the MUST screening tool, Ethel was commenced on a fluid balance chart. This measures the quantity of liquid intake, including Intravenous (IV) fluids and drinks, against the total urine output. Also to be monitored was Ethels food intake, this was to be done on a food chart. This needed updating after every mealtime to show how much was being eaten at different times. The waterlow score is to determine whether a patient is at risk of developing a pressure ulcer (Waterlow, 2005). This tool uses a scoring system, based on patients data. The categories include skin type, age, and continence. (Thompson, 2005) Ethels score was sixteen and she was at high-risk of pressure sores, this was due to her age and mobility. Waterlow (2005) first designed this tool for students use in 1985. It is the most frequent risk assessment tool in the United Kingdom (UK), and is used throughout hospitals, nursing homes and within the community. Pressure ulcers are most common in people with bony surfaces, thin skin and an unhealthy diet. Ethel was found to be a high risk of developing a pressure sore, as she was immobile and had tissue paper skin. The nurse commenced her on a turns chart so she would be rolled or moved every three hours to check and relieve her pressure areas. Also a pressure-relieving mattress was ordered for Ethel, this alternates the body areas under pressure by rotating the air throughout the mattress. (Collins, 2004) The FRASE assessment tool is to assess if a patient is at risk of a fall, taking into account their history and their current state. (Bolton NHS, 2003) Connard developed a fall risk assessment for the elderly in 1996; this was then adapted into a hybrid tool, known as the FRASE tool. It is in similar context to the waterlow score as they both use a points scale to assess the patients level of vulnerability (Kinn and Hood, 2001) The nurse carrying out the assessment began Ethel on a falls care plan, as she was at high-risk from having another fall. A member of staff was to update the care plan each day, noting any unsteadiness or falls. This was going to play a greater part after Ethels operation, as for the time being she was bed bound. The Abbey pain scale was developed in Australia to assess patients pain levels. It was used for individuals who had trouble communicating effectively and who suffered from dementia (Turner-stokes and Higgins, 2007). Abbey (2004) researched and developed the abbey pain scale between 1997 and 2002, and wanted it to be a straightforward and effective tool, used by all health care staff. It consisted of six scales to measure pain including physiological changes to changes in body language. Ethels score was seven and her pain level was acute to chronic during the assessment. The nurse had previously administered 5ml of Oromorph, and because of this the abbey scale was to be updated every hour to monitor the success of the pain relief. During the assessment the nurse collected various information from Ethel, including objective and subjective data. Newson (2008) states that objective data is information collected that can be measured such as temperature and blood pressure. The MUST tool was used to measure Ethels weight, and other observations were recorded, including blood pressure which was 142 systolic and pulse of 84; these were all in satisfactory limits. Any data collected outside the normal range would have been given an early warning score. A doctor and the outreach team need informing if a score totals three or above (Baines and Kanagasundaram, 2008). Also collected was Ethels details that included her, address, date of birth, and her medical history. This can be obtained through medical notes. as original records cannot be tampered with and all records made must be clear and accurate (NMC Code, 2008). Subjective data is information that cannot be measured, for example, information that the patient has given about him or herself, or the nurses insight on the patient (Newson, 2008). The nurse asked Ethel questions to gain this information, if she felt nauseas, or in pain and how she felt about what had happened. Also observed was Ethels behaviour to see if she was agitated or frightened, closed body language showed she was as her arms were wrapped around herself. The nurse also looked at and noted the condition of her skin, nails and hair. Due to Ethels dementia she didnt understand very much of what was going on and didnt know how she had ended up on a hospital ward. Short-term memory is affected alongside some long-term memory loss. This affects the ability to communicate with people and can result in the patient asking the same question repeatedly (LEHR, 2006). The nurse had to keep reassuring Ethel about what had happened, how she ended up on the ward and what her plan was. Communication is a key skill in nursing and it is an essential part in building the patient-nurse relationship. The nurse has to gain lots of information from the patient so it is important to know whether there is a communication barrier, such as a hearing problem or if the patient cannot read or speak the same language. They may need to speak more loudly or slowly so the patient can lip-read (Holland et al 2008). McCabe and Timmins, (2006) states that communication should be focused on the patient, rather than task centred. Listening, empathy and support are essential communication skills in nursing, but the main being to develop a relationship with the patient, and nurses should make time to spend with them. Ethels daughter stayed during the assessment process to help the nurse gain accurate information and communicate effectively with Ethel. The nurse had to speak slowly so she understood, and if she looked confused the nurse would reassure her and repeat the question. This process took a long time but it was necessary so Ethel could gain trust in the nurse. This made her feel more relaxed and comfortable as she could feel the warmth that had developed between them. This assignment has shown how a nurse has an important role in assessing, planning and the implementation of patient care. It has shown that nurses have to obtain data by using a various number of different sources, from assessment tools to observing patients behaviour. The nurse must also use a nursing model to help complete full and accurate assessments of patients and their needs. If there is a communication barrier, nurses must be able to overcome it by using an interpreter or picture cards. The needs identified during the assessment process have to be implemented and care plans introduced. Nurses then have a responsibility to keep regularly updating the care plans by re-assessing the patient on a regular basis.

Imperial Tobacco Company of India Limited Essay

ITC Limited which previously stood for Imperial Tobacco Company of India Limited is an Indian conglomerate with a turnover of US $ 4.75 billion. It ranks third in pre-tax profit among India’s private sector corporations. The company has its registered office in Kolkata. The company is currently headed by Yogesh Chander Deveshwar. It employs over 20,000 people at more than 60 locations across India and is listed on Forbes 2000. The Training Centre of the company is in Munger, Bihar. ITC is also known as â€Å"Chatkal† (especially in Munger). ITC Limited or ITC is an Indian conglomerate. Its diversified business includes five segments: Fast Moving Consumer Goods, Hotels, Paperboards, Paper & Packaging and Agri Business. â€Å"A country’s brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country’s economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands serve as market anchors to support the competitiveness of the entire value chains of which they are a part. Strong domestic brands create much larger value since they create, capture and retain value within the country. ITC takes justifiable pride in creating world-class Indian brands that have demonstrated immense vitality in the global Indian market place.† Y C Deveshwar, Chairman, ITC Limited ITC’s Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its seven popular brands – Aashirvaad, Sunfeast, Bingo!, Kitchens of India, mint-o, Candyman and Yippee! Over the past 5 years, the business has grown at an impressive rate faster than that of the industry. Given India’s rapid economic growth and rising disposable incomes, ITC’s Branded Packaged Foods business is well-positioned to ride this boom to secure robust, long-term growth. The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. HISTORY ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company’s multi-business portfolio encompassing a wide range of businesses – Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology – the full stops in the Company’s name were removed effective September 18, 2001. The Company now stands rechristened Limited, ‘where ‘ITC’ is today no longer an acronym or an initialized form. A Modest Beginning The Company’s beginnings were humble. A leased office on Radha Bazaar Lane, Kolkata, was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India’s future. The Company’s headquarter building, ‘Virginia House’, which came up on that plot of land two years later, would go on to become one of Kolkata’s most venerated landmarks. 1925: Packaging and Printing: Backward Integration Though the first six decades of the Company’s existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC’s Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC’s Cigarettes business. It is today India’s most sophisticated packaging house. 1975: Entry into the Hospitality Sector – A ‘Welcome’ Move The Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. In 1975, the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ‘ITC-Welcomgroup Hotel Chola’ (now renamed My Fortune, Chennai). The objective of ITC’s entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the Hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC’s Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India under four brands namely, ITC Hotels – Luxury Collection, WelcomHotels, Fortune Hotels and WelcomHeritage. ITC Hotels recently took its first step toward international expansion with an upcoming super premium luxury hotel in Colombo, Sri Lanka. In addition, ITC Hotels also recently tied up with RP Group Hotels & Resorts to manage 5 hotels in Dubai and India under ITC Hotels’ 5-star ‘WelcomHotel’ brand and the mid-market to upscale ‘Fortune’ brand. 1979: Paperboards & Specialty Papers – Development of a Backward Area In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Company’s Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. ITC’s paperboards’ technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. 1985: Nepal Subsidiary – First Steps beyond National Borders In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). In 2004, the company diversified into manufacturing and exports of garments. 1990: Paperboards & Specialty Papers – Consolidation and Expansion In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002. 1990: Agri Business – Strengthening Farmer Linkages Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business Division for export of agri-commodities. The Division is today one of India’s largest exporters. ITC’s unique and now widely acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. Also, through the ‘Choupal Pradarshan Khet’ initiative, the agri services vertical has been focusing on improving productivity of crops while deepening the relationship with the farming community. 2002: Education & Stationery Products – Offering the Greenest products ITC launched line of premium range of notebooks under brand Paperkraft in 2002. To augment its offering and to reach a wider student population, the Classmate range of notebooks was launched in 2003. Classmate over the years has grown to become India’s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Practical Books, Drawing Books, Geometry Boxes, Pens and Pencils under the ‘Classmate’ brand. In 2008, ITC positioned the business as the Education and Stationery Products Business and launched India’s first environment friendly premium business paper under the ‘Paperkraft’ Brand. ‘Paperkraft’ offers a diverse portfolio in the premium executive stationery and office consumables segment. In 2010, Colour Crew was launched as a new brand of art stationery. 2000: Lifestyle Retailing – Premium Offerings ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its men’s wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the country’s most premier fashion event – Wills Lifestyle India Fashion Week – that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special ‘Wills Signature’, taking the event forward to consumers. 2000: Information Technology – Business Friendly Solutions In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals – Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics. 2001: Branded Packaged Foods – Delighting Millions of Households ITC’s foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August 2001 with the introduction of’Kitchens of India’ ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC entered the fast growing branded snacks category with Bingo! in 2007. In 2010, ITC launched Sunfeast Yippee! to enter the Indian instant noodles market. In just over a decade, the Foods business has grown to a significant size under seven distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. 2002: Agarbattis & Safety Matches – Supporting the Small and Cottage Sector In 2002, ITC’s philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matches brands like iKno,Mangaldeep and Aim. ITC’s foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. Mangaldeep is a highly established national brand and is available across a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood and ‘Fragrance of Temple’. 2005: Personal Care Products – Expert Solutions for Discerning Consumers ITC entered the Personal Care Business in 2005. In eight years, the Personal Care portfolio has grown under’Essenza Di Wills’, ‘Fiama Di Wills’, ‘Vivel’ and ‘Superia’ brands which have received encouraging consumer response and have been progressively extended nationally. In May 2013, the business expanded its product portfolio with the launch of Engage – one of India’s first range of ‘couple deodorants’ 2010: Expanding the Tobacco Portfolio In 2010, ITC launched its handrolled cigar, Armenteros, in the Indian market. Armenteros cigars are available exclusively at tobacco selling outlets in select hotels, fine dining restaurants and exclusive clubs. PRODUCTS & SERVICES *FAST MOVING CONSUMER GOODS: 1) CIGARETTES: ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, ITC has a leadership position in every segment of the market. ITC’s highly popular portfolio of brands includes Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal. The Company has been able to consolidate its leadership position with single minded focus on continuous value creation for consumers through significant investments in creating & bringing to market innovative product designs, maintaining consistent & superior quality, state-of-the-art manufacturing technology, & superior marketing and distribution. With consumers & consumer insights driving strategy, ITC has been able to fortify market standing in the long-term, by developing & delivering contemporary offers relevant to the changing attitudes & aspirations of the constantly evolving consumer. ITC’s pursuit of international competitiveness is reflected in its initiatives in overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through its export operations. ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune, with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. 2) FOODS: TC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery, Staples and Snack Foods segments. The Foods business is today represented in 4 categories in the market. These are: * Ready to Eat Foods * Staples * Confectionery * Snack Foods In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands: * Kitchens of India * Aashirvaad * Sunfeast * Mint-o *Candyman * Bingo! *Yippee! 2) INCENSE STICKS: As part of ITC’s business strategy of creating multiple drivers of growth in the FMCG sector, the Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and cottage units in 2003. This Business leverages the core strengths of ITC in nation-wide distribution and marketing, brand building, supply chain management, manufacture of high quality paperboards and the creation of innovative packaging solutions to offer Indian consumers high quality Agarbattis. With its participation in the business, ITC aims to enhance the competitiveness of the small-scale and cottage units through its complementary R&D based product development and strengths in trade marketing and distribution. The Business continues to work on various exciting new offerings to the consumers and is planning to launch them in the near future. In line with ITC’s Triple Bottom Line philosophy of every business contributing to the nation’s economic, environmental and social capital, Mangaldeep agarbattis are manufactured by small scale and cottage units, providing livelihood opportunities for more than 14,000 people. Mangaldeep Agarbatti is manufactured at various centres & 5 of the manufacturing units are ISO 9000 certified. Mangaldeep ASHA (Assistance in Social Habilitation through Agarbattis) is an ITC initiative to improve the quality of raw agarbatti production and provide better livelihood for women rollers. ITC has also extended support to NGOs in states and like Bihar, Tripura, Tamil Nadu, who are setting up agarbatti units, training village women in rolling agarbattis and employing them in these units. ITC has signed a MoU with ORMAS (Orissa Rural Development & Marketing Society), an autonomous body under the Pachayat Raj in Odisha. This initiative provides technical training to rural women & provides employment opportunities to over 4000 rural women†¦ 3) STATIONERY: ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price. Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers. ITC is the manufacturer of India’s first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resi dent in its FMCG business to offer superior value products to consumers. Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified non-toxic. 4) LIFESTYLE APPAREL: ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Club life evening wear, fashion accessories and Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills – a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country. Wills Classic Wills Classic work wear was launched in November 2002, providing the premium consumer a distinct product offering and a unique brand positioning. John Players ITC forayed into the youth fashion segment with the launch of In December 2002 and John Players is committed to be the No. 1 fashion brand for the youth. .* HOTELS: ITC Welcome group Hotels, Palaces and Resorts is India’s second largest hotel chain with over 80 hotels. Based out of Hotels Division Headquarters at the ITC Green Centre in Gurgaon, ITC Welcome group is also the exclusive franchisee of The Luxury Collection brand of Starwood Hotels and Resorts in India. ITC entered the hotels business in 1975 with the acquisition of a hotel in Chennai, which was then rechristened ITC Chola. Since then the ITC-Welcomgroup brand has become synonymous with Indian hospitality with over 90 hotels in 77 destinations. * PAPERBOARDS & SPECIALITY PAPERS: ITC Bhadrachalam Paperboards Limited & ITC Tribeni Tissues Division are now under one roof – Paper Boards and Specialty Papers Division. There are 4 Units under one umbrella – Bhadrachalam, Tribeni, Bollarum and Kovai. ITC’s Packaging & Printing Business is the country’s largest convertor of paper board into packaging. It converts over 50,000 tonnes of paper and paperboard per annum into a variety of value-added packaging solutions for the food & beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. It has also entered the Flexibles and Corrugated Cartons business. *AGRI-BUSINESS: E-Choupal The unique e-Choupal model creates a significant two-way multi-dimensional channel which can efficiently carry products and services into and out of rural India, whilere covering the associated costs through agri-sourcing led efficiencies. This initiative now comprises about 6500 installations covering nearly 40,000 villages and serving over 4million farmers. Leaf Tobacco ITC is the largest buyer, processor and exporter of leaf tobaccos in India – creating a global benchmark as the single largest integrated source of quality tobaccos. Serving customers in 50 countries across more than 70 destinations, ITC co-creates and delivers value at every stage of the leaf tobacco value chain. Corporate strategies ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organizational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITC’s corporate strategies are: Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organizational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. Ensure that each of its businesses is world class and internationally competitive. Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC are various businesses. Create distributed leadership within the organization by nurturing talented and focused top management teams for each of the businesses. Continuously strengthen and refine Corporate Governance processes and systems to catalyze the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability. MARKETING STRATEGIES ITC pricing strategy: The pricing of the ITC food division depends upon the Customers’ demand schedule, the cost function and the competitors’ price. The pricing of the company is such that it caters to the need of all income groups of people but special provision has been kept for Low and middle income group, and their pricing are competitive with respect to other players like Britannia, Parle and Brisk farm. The company follows the Going rate pricing that is the price of the product depends upon the competitors price. The firm chooses pricing more or less the same as Market leader. ITC Promotional activities A particular budget is allocated for the promotion of the products, the local promotion scheme is decided by the Area Sales manages, it give its suggestion to the District office and that is forwarded to the Head Quarter in Kolkata. In another promotional scheme for Biscuits a particular number of cases is given freely to the distributors according to the amount of sale they make, this was a drop down promotion I.e. of the number of free cases that a particular distributors gets, off them ascertain part is reserved for the retailers and customer if they buy a certain level of biscuit quantity. ITC Distribution Buoyed by a strong distribution network ITC is likely to retain its market share in the cigarettes business; the ban on advertisements is likely to work in favor of ITC thanks to the recall factor. The company’s reliable distribution network also ensures superior inventory turnover than its peers. CORPORATE SOCIAL RESPONSIBILITY SOCIAL PERFORMANCE As a Company that continuously strives to be ‘Citizen First’, ITC attaches critical importance to its responsibility to contribute to the ‘Triple Bottom Line’, namely the augmentation of economic, ecological and social capital. This commitment finds expression in the Company’s sustainable development philosophy, which recognizes the need to not only preserve but also enrich precious environmental resources. ITC’s social development initiatives harmonize the Company’s endeavour to create shareholder value with making a substantial contribution to society. In partnership with rural communities, ITC supports over 5 million livelihoods in India. The thrust of the Company’s social sector investment is in four areas: (a) Web-enablement of the Indian farmer through the e-Choupal initiative; (b) Natural resource management, which includes wasteland, watershed and agriculture development; (c) Sustainable livelihood creation, comprising gen etic improvement in livestock productivity and women’s economic empowerment; and (d) Community development, with focus on primary education and health & sanitation. MILESTONES 4 million farmers empowered, 6,500 e – Choupals installed 1,45,000 hectares greened, generating 65.67 million person – days of employment 1,21,000 hectares brought under soil and moisture conservation 18,700 women members, 1,494 self – help groups 314 Cattle Development Centers, Animal husbandry services provided to 4,90,000 animals 3,00,000 children covered through 2,845 Supplementary Learning systems 1) Initiatives taken- Let’s put India first ITC is committed to a national agenda of raising agricultural productivity and making the rural economy more socially inclusive. ITC believes that the urgency and scale of these tasks make market linked solutions and innovations more effective and sustainable than capital intensive approaches. 2) Social & farm Forestry ITC has helped to bring nearly 13,000 hectares of wasteland under social forestry benefiting more than 16,000 poor households in 466 villages. ITC’s social forestry programme simultaneously addresses the livelihood problems of marginal farmers and the ecological imperative of regenerating biomass and nurturing depleted soils. 3) Watershed Development ITC’s watershed initiatives have led to an improvement in soil and moisture regimes – there is more land under irrigation, water tables have risen and farmers can harvest more than one crop, making it possible to live off the land round the year. 4) Agricultural Development ITC offers facilitation to farmers to form agri-business societies, pool knowledge and resources, improve productivity and quality, and reach out beyond local markets to sell at better margins. 5) Women Empowerment The confidence and skills generated among women by forming credit groups and managing businesses become assets to their communities. 6) Livestock Development The milk marketing co-operatives represent exemplary change in rural enterprise, away from dependence on agriculture and local markets. 7) Primary Education School going becomes an empowering process for the child and the community. The awareness of entitlements like education and health grows, along with a sense of the community’s responsibility. INVIRONMENTAL PERFORMANCE Economic progress and long-term business sustainability are today threatened by the real and adverse consequences of global warming and accelerated climate change. ITC has responded to the challenges emerging from the threat of global warming by aligning its corporate strategy with national priorities. Accordingly, in line with the National Action Plan on Climate Change (NAPCC), they have adopted strategies to address climate change-related impacts and developed appropriate mitigation and adaptation plans. Their unique approach has been to integrate these plans with their business strategies and not as separate activities. Their Strategies Include 1. Identifying and evaluating climate change risks for each business. 2. Reducing the environmental impact of our processes, products and services and working towards creating a positive environmental footprint. 3. Adopting a low carbon growth path through reduction in specific energy consumption and enhanced use of renewable energy sources. 4. Enlarging our carbon positive footprint through increased carbon sequestration by expanding forestry projects in wastelands. 5. Reducing specific freshwater intake and augmenting rainwater harvesting activities both on-site and off-site at watershed catchment areas. 6. Working towards minimising waste generation, maximising its reuse and recycling and using external post-consumer waste as raw material in our Units. 7. Creating sustainable livelihoods and promoting sustainable agricultural practices. Global honors ITC constantly endeavors to benchmark its products, services and processes to global standards. The Company’s pursuit of excellence has earned it national and international honors. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of â€Å"the world’s best big companies†. Forbes has also named ITC among Asia’s ‘Fab 50’ and the World’s Most Reputable Companies. ITC has several firsts to its credit: ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multistakeholder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines. ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC’s e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and replicability, sustainability and transparency. ITC has won the inaugural ‘World Business Award’, the worldwide business award recognizing companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF). ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation. ITC has won the Golden Peacock Awards for ‘Corporate Social Responsibility (Asia)’ in 2007, the Award for ‘CSR in Emerging Economies 2005’ and ‘Excellence in Corporate Governance’ in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance. ITC Hotel Gardenia, Bangalore is the first Indian Hotel and world’s largest, to get the LEED Platinum rating – the highest green building certification globally.

Goal and Phoenix Student

My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals. I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed.Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face. Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a Universit y of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me.I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them. My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals.I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed. Some of the goals I have made for myself are to receive a Masters’ Degree in Business A dministrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face.Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me. I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them.My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barrie rs to achieving my personal goals. I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed.Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face. Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me.I automatically started doubting myself and began constructing obstacles. I believe my person al goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them. My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals.I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed. Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face.Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me. I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them. Goal and Phoenix Student My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals. I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed.Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face. Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a Universit y of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me.I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them. My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals.I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed. Some of the goals I have made for myself are to receive a Masters’ Degree in Business A dministrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face.Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me. I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them.My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barrie rs to achieving my personal goals. I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed.Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face. Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me.I automatically started doubting myself and began constructing obstacles. I believe my person al goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them. My personal development plan is based on analyzing my personality and identifying my strengths and weakness. Based on the answers from the personality test I have discovered that I am burdened with many barriers to achieving my personal goals.I must learn to understand to overcome any threatening obstacles to my achievements, and to use techniques that will help me overcome any hitches that I could phase. My weakness that I must work on is procrastination, poor time management, and becoming overwhelmed. Some of the goals I have made for myself are to receive a Masters’ Degree in Business Administrations and to overcome my weakness. I believe that my goals are reachable, and that I will reach them using techniques to help me overcome any obstacles that I might face.Setting goals is its crucial part of completing and achieve them, through goal setting that a task can be broken down into smaller manageable parts. When I first started exploring and setting my goals as a University of Phoenix student (UOP), I began to feel overwhelmed and worried about all of the work that is expected from me. I automatically started doubting myself and began constructing obstacles. I believe my personal goals as an UOP student can be achieved by carefully overcoming each of these blockades and barriers that I might face by learning and developing proper techniques to deal with them.

School Violence - 1125 Words

Finding a Solution to School Violence Anita Lopez Kaplan University CM-220 School is a place where children should go to learn, educate themselves, make lifelong friends and most importantly they should feel safe. The violence in schools has increased over the years and many schools aren’t sure how to handle this growing problem in an appropriate manner. School violence may come in various forms and some of the most common forms of school violence include physical abuses, bullying, brawl and verbal abuses but the most common forms are physical abuses and bullying. Schools administrators and teachers should deal with each situation individually, they should give a good amount of time and effort into finding a suitable solution to a†¦show more content†¦Suspensions can lead to delinquency because some of the students may end up dropping out of school. The risk of subsequent violence increases when violent students are transferred repeatedly from one school to another (Finley, 2011). Students that drop out of school because of expulsion or sus pension are more likely to associate with deviant peers because they have more unstructured time and this can become another problem. Schools should take proactive approaches when dealing with school violence, but mediating in conflicts and counselling indiscipline students are just reactive measures that may end up doing very little to end school violence (Finley, 2011). The success or failure of counseling and mediation also depends on the qualifications and training of the people in charge of such programs. As the saying goes â€Å"it takes a village to raise a child†, it will be a great deed for all of society to help with this ongoing problem of school violence. It is in a parent’s best interest to play a big role in their child’s life. A child learns from examples and by watching as others do. A collective effort that includes parents, teachers and school administrators and the entire community is needed to effectively deal with the problem of school violence. School violence is to a large extent influenced by parents, but most of the blame is normally put onShow MoreRelatedSchool Violence And Schools Violence2781 Words   |  12 PagesSchool violence has become a topic that many people are engaged in a debate about. It is difficult to make a definitive definition of school violence, because there are so very many components to it. For one thing, we can be sure that school violence and bullying is something that only takes place amongst peers; this type of violence typically does not involve adults, and happens as a result of interactions from school or within the peer group. This part of the definition seems obvious. However,Read MoreSchool Violence2444 Words   |  10 PagesSchool Violence Victoria Griffin Fayetteville State University The Importance to Be Aware Of School Violence in Education Today By Victoria Griffin December 1, 2014 Abstract: The importance of knowing about school violence, the cause of school violence, forms of school violence and they ways teacher can prevent school violence was observed. A recent act of school violence is announced and the content of why it is important for teachers to be aware of school violence. School violenceRead MorePrevention of School Violence717 Words   |  3 Pages Violence is a major issue in educational institutes. Over the years, school violence has continued to increase at an alarming rate. â€Å"Every year, 3 million young people in the United States fall victim to crimes at school. Almost 2 million of these incidents involve violence† (â€Å"The Challenge of School Violence†). Violence in schools must be prevented. 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In my paper I will discuss the reasons why violence in schools exists, describeRead MoreThe Violence Of Public Schools871 Words   |  4 PagesIn recent times, several mass shootings have occurred in several places. Sadly, public schools in America have been venues for these mass shootings. How do we reduce these shootings? How do we ensure that the lives of our kids are safe? These are the questions parents all over America are asking. A lot of suggestions have been made to the government concerning the issue of mass shootings. Some say government have to ban the purchase of guns, others say there should be background checks, while othersRead M oreEssay on School Violence837 Words   |  4 Pagesclassmates and one teacher. School violence changes our youths morals. From bullying to peer pressure, youth are exposed to school violence everyday. What is school violence? School violence varies from accounts of â€Å"death, homicide, suicide, weapon related violence, in the US.† (c1) School violence can occur to and from school, while attending a school sponsored event, on a bus, or at an activity. Violence in school goes back to the 1800s’. The first publicly funded schools for delinquents was builtRead More Essay on Gender and School Violence1060 Words   |  5 Pagesmost recent acts of violence by children have prompted us as a nation to look at the causes and possible solutions to this crisis in our schools. In fact, according to Public Agenda, a national organization that conducts public opinion research on educational issues, school safety was identified as the most important issue affecting schools by those surveyed (Johnson Immerwahr, 1994/1995). Yet school violence does not exist in a vacuum. It is directly related to the violence in our society. AndRead More School Violence Essay2056 Words   |  9 PagesSchool violence has become a matter of increasing concern in recent years. With the occurrence of incidents such as Columbine, more schools are becoming aware of and concerned with a rise in teenage/school violence. Violence is a broad term to define but in it’s simplest terms, can be defined as â€Å"a verbal, visual, or physical act intended to demean, harm, or infringe upon another’s civil rights,† (Kopka, 175). In 1977, the National Alliance for Safe Schools was founded by Peter Blauvelt. This